According to PR Newswire and TechCrunch, an app “AllTrails” designed for mountaineering and outdoor sports enthusiasts recently announced that it has received $150 million from the growth fund of global private equity firm Permira to further accelerate its business. Another private equity firm, Spectrum Equity, acquired a majority stake in AllTrails for $75 million in 2018 (see 36氪’s previous report) and remains its largest shareholder after the transaction. This financing is also the second large-scale equity financing obtained by the company after 18 years.
AllTrails provides outdoor enthusiasts with the world’s largest digital outdoor trails library of over 300,000 hiking, trail running and mountain biking trails. Through this product, users can not only discover new outdoor routes, meet personalized route needs, and use the platform’s navigation tools to better perform outdoor sports, but also record and share their outdoor experiences, and browse other users on the platform. comments and photos.
It is reported that outdoor sports apps have achieved rapid growth during the epidemic. Because of social isolation and long-term home office, more and more people are willing to devote their time to hiking, which is close to nature and relatively safe outdoor sports to maintain a healthy lifestyle.
Since 2020, AllTrails has achieved breakthrough performance and become one of the most recognizable apps in the field of outdoor sports. In the past year, its official website has received more than 100 million visits. At present, its APP has more than 40 million downloads, has about 30 million registered users in 190 countries and 30 regions on 7 continents, and announced in January that its paying users had reached 1 million.
According to Reuters, SensorTower data shows that in 2020, 8.7 million users worldwide installed the app, an increase of 89% year-on-year. In the most recent quarter, AllTrails saw a 36% year-over-year increase in average monthly active users.